Tesco PLC is a global leading retailer. Retailing is a highly competitive industry characterized by low profit margins, brand recognition, inventory management and economies of scale. Tesco mostly focuses on food products. Tesco has a strong grocery brand and high customer loyalty in the UK and has been using their brand power to expand their business into the banking sector with promising results. Aggressive growth has been pursued internationally with generally good results from Asia with the focus shifting to the fragmented but competitive Chinese market. Tesco is also trying to gain a foothold in the competitive western US grocery market by developing distribution networks, scale and expensively undercutting its competitors.