Unilever is one of the world’s leading suppliers of consumer packaged goods. Its largest product categories are Savoury, Dressings & Spreads (2010: 32% of revenue) and Personal Care (31%). Over 40% of sales and 83% of sales growth come from growing emerging markets, with continued increase in volume and market share, which is driving underlying volume growth (2010: +10.2%). Trading conditions in Europe and North America were more difficult in 2010, and resulted in moderate volume growth. In late 2010 volumes improved in all regions, providing a good foundation for growth in 2011. Headwinds do persist as commodity prices have continued to rise and competition is intense, but Unilever has been able to increase volume as well as prices to maintain margins through Q3 of 2011. Unilever plans to support margins through cost savings through restructuring and an increased focus on higher margin products. Unilever has prioritized profitable growth through product innovation and advertising efforts which has proved successful. Slowdown in emerging market growth remains a risk to the company.