The Getinge Group operates in three business areas, Medical Systems (equipment for surgery and intensive care), Extended Care (elderly care and care ergonomics), and Infection Control (equipment for disinfection and sterilization). The company’s presence in Extended Care has given them the opportunity to profit from ageing populations in the long term. Getinge has been investing in emerging and North American markets to diversify from its European base and to achieve its growth targets. The company uses an acquisitive strategy in new markets to quickly reach critical mass and economies of scale. Government austerity measures have squeezed healthcare budgets and remain a risk to Getinge and other firms in the healthcare sector.