Ekornes is the largest furniture manufacturer in the Nordic region and owns brand names such as Ekornes, Stressless and Svane. Stressless is one of the world's most famous furniture brands, while Ekornes, Stressless and Svane are the most famous brands in the furniture sector in Norway. The company's vision is to be one of the most attractive suppliers of furniture for the private home. The company manufactures in Norway and sells and distributes products in large parts of the world, through a network of wholly owned sales companies, retail distribution and independent dealers. Ekornes's main markets are Europe and USA. Competition within the adjustable furniture market is composed of several small and medium-sized companies, many of them from Asia.