Prudential Plc is a UK based global financial services firm that engages in life insurance (traditional and unit-linked), savings and fund management. The company provides life insurance and pension savings in the UK and its the third biggest provider of variable annuities in the US. Prudential has a strong presence in South East Asia, where it is the largest onshore mutual fund manager. This region’s insurance market is considered to have very high growth potential and the company has managed to strengthen its position here.