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14-06-2007 18:36:00

Heineken acquires Krusovice Brewery in Czech Republic

Relateret indhold

Amsterdam, 14 June 2007 - Heineken N.V. announced today the

acquisition of Krusovice Brewery in the Czech Republic from

Radeberger Gruppe KG. As a result of this transaction, the market

share of Heineken in the Czech Republic will increase to 8%, with

total volumes of over 1.6 million hectolitres, improving Heineken's

position in the market to number three.

The transaction, which will be funded from existing cash resources,

is expected to be earnings enhancing in 2008 and value enhancing in

2010. The proposed acquisition will be submitted to the relevant

competition authorities and is expected to be completed by 1

September 2007. Under the terms of the transaction, the acquisition

price is not disclosed.

The Royal Brewery of Krusovice was founded in 1517, is situated

around 70 km west of Prague and employs 300 staff. The brewery has a

portfolio in the premium segment of the market, with the main

Krusovice brand, one of the oldest Czech beer brands, and five

variants, Svetle, Musketyr, Imperial, Cerne and Jubilejní. The state

of the art Krusovice Brewery is profitable. In 2006, sales volumes

were 700,000 hectolitres. Production capacity is 1 million

hectoliters with the possibility to expand. The domestic market share

is almost 3%.

Nico Nusmeier, Regional President Central and Eastern Europe of

Heineken N.V., commented: "This acquisition strengthens our base and

provides a strong opportunity to accelerate top-line growth in the

Czech market. The Krusovice brand is very popular among local

consumers and we are confident that with appropriate commercial

investment, this brand has clear potential to grow. In addition, we

plan to further extend the excellent export position of the Krusovice

brand by leveraging the reputation of Czech beers, particularly in

Central and Eastern Europe. The brewery's proximity to the city of

Prague represents potential to further grow the Heineken brand."

Heineken currently owns Starobrno Brewery in the Czech Republic, with

production facilities in Brno and Znojmo in the South Moravia region.

The brewery brews Starobrno, Hostan and Zlaty Bazant brands and

imports Heineken. The brewery has a domestic market share of more

than 5%.

The Czech beer market, one of Europe's reference beer markets and

profitable, has been stable for years. Annual consumption is

currently estimated at 16 million hectoliters. In 2006, Czech per

capita consumption was 159 litres per year, the highest in the world.

Editorial information:

About Heineken N.V.

Heineken N.V. is the most international brewer in the world. The

Heineken brand is sold in almost every country in the world and the

company owns over 115 breweries in more than 65 countries. With a

Group beer volume of 132 million hectolitres Heineken ranks fourth in

the world beer market by volume. Heineken strives for an excellent

sustainable financial performance through marketing a portfolio of

strong local and international brands with the emphasis on the

Heineken brand, through a carefully selected combination of broad and

segment leadership positions and through a continuous focus on cost

control. In 2006, revenues amounted to € 12 billion and net profit

(before exceptional items and amortisation of brands) amounted to €

930 million. Heineken employs over 57,500 people. Heineken N.V. and

Heineken Holding N.V. shares are listed on the Amsterdam stock

exchange. Prices for the ordinary shares may be accessed on Bloomberg

under the symbols HEIA NA and HEIO NA and on the Reuter Equities 2000

Service under HEIN.AS and HEIO.AS.

Additional information is available on Heineken's home page:

http//www.heinekeninternational.com

About Krusovice

More information on http://www.pivo-krusovice.cz/en

To download images, please visit

http://www.heinekeninternational.com/mediakitbrands.aspx

Press enquiries

Véronique Schyns

Tel: +31 (0)20 52 39 355

Mobile: +31 (0)6 20 30 01 39

veronique.schyns@heineken.com

Investor and analyst enquiries

Jan van de Merbel

Tel: +31 (0)20 52 39 590

investors@heineken.com

http://hugin.info/130667/R/1133175/212040.pdf

http://hugin.info/130667/R/1133175/212041.jpg

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