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02-03-2009 19:16:00

In a First, Geneva Motor Show to Be Broadcast Live and Available On-Demand

Stream57 and The NewsMarket Partner to Offer First-of-Its-Kind

Service

NEW YORK, NY and GENEVA--(Marketwire - March 02, 2009) - For the

first time, the press conferences and unveilings at the 79th

International Motor Show in Geneva, a top industry event, will be

broadcast live and available for on-demand viewing on

www.salon-auto.ch/en/presse. Bloggers, TV and online journalists will

also be able to view, order and embed additional video from the show

on http://www.thenewsmarket.com/genevamotorshow2009.

In addition to viewing all press conferences live, journalists will

be able to download video and other content in broadcast-quality,

including HD, from http://www.thenewsmarket.com/geneva2009. All

content is free of rights for editorial use.

Available video will include press conferences, unveilings and B-roll

from:

-- Volvo Cars

-- BMW

-- General Motors

-- Maserati

-- Fiat

-- Renault

-- Hyundai

-- and many more

The 79th Geneva International Motor Show will take place from March

5-15th, 2009. All major automotive brands from Europe, Asia, and

America will be exhibiting and more than 85 world and European

premiers will be presented in the category of private vehicles alone.

The NewsMarket has partnered with Stream57, the leading provider of

fully customizable webcasting and streaming rich media

communications, to provide live streaming and video-on-demand

services to marketers and PR professionals globally starting with the

Geneva Motor Show. Customers will be able to live stream their events

globally and immediately make them available for on-demand viewing

and media download via The NewsMarket's media and consumer

distribution platform.

During the Geneva Motor Show, new content will be made available

every day during the press days. For a full schedule of the motor

show, please visit: http://www.salon-auto.ch/en/presse/?navigId=39

NOTE TO EDITORS:

For broadcast-quality video supporting this press release, please

visit (www.thenewsmarket.com/geneva2009). If you are a first time

user, please take a minute to register (www.thenewsmarket.com) or, if

you have any questions, please contact

journalisthelp@thenewsmarket.com

About The NewsMarket

The NewsMarket is the leading platform used by global brands,

governments and NGOs to communicate with all their key audiences

using video. The NewsMarket combines award-winning, proprietary

technology with a unique, strategic approach to support the marketing

programs of the world's leading brands including General Motors,

Volvo Cars, the U.S. Department of State, IBM, UNICEF, Facebook and

Google. The company's media site (www.thenewsmarket.com) is used by

more than 25,000 media outlets in 190 countries to view and order

free news video. Headquartered in New York, the company also has

offices in London, Ahmedabad, Mumbai, Beijing and San Francisco. To

learn more about us, visit: www.thenewsmarket.com/postingcontent.

About Stream57

Stream57 is an energetic team that believes in the power of the

Internet for learning, marketing and entertainment. StreamLine,

Stream57's cutting-edge webcast and rich media software suite, brings

a new level of interactivity to online video presentations and

e-learning. Founded in 2001 by President Ben Chodor, Stream57 has

provided software and services for rich media delivery, webcasting,

collaboration and e-learning, consistently evolving to stay at the

forefront of the interactive and streaming media industry. Stream57

has engineered creative communication solutions for a wide range of

distinguished clients, including several Fortune 1000 corporations,

national charities, higher education institutions and health care

organizations. For more information on Stream57, please call

212-909-2550 or visit www.Stream57.com.

For more information and interview requests, please contact:

Romina Rosado

T: +1 212 497 9023

E: romina.rosado@thenewsmarket.com

This announcement was originally distributed by Hugin. The issuer is

solely responsible for the content of this announcement.

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