After 60 years of serving guests driving to and through his Jack in the
Box® restaurants, Jack has decided to turn the tables. He’s going to
start driving to his guests to serve
his delicious burgers, tacos and fries. That’s right, Jack in the Box is
taking its fast-food show on the road and will soon be coming to an
event, venue or street near you.
This week, the popular chain debuted its first-ever mobile,
brand-building Jack in the Box food truck. And consistent with his m.o.
for taking his big-headed ideas to the extreme, Jack is hitting the road
in style – with a truck that’s bigger and badder than its counterparts.
Dubbed Jack’s Munchie Mobile, its length is about 12 feet longer
than the average food truck. Ironically, the length and height of the
truck renders it unable to navigate the drive thru at most Jack in the
Box restaurants.
“The mobility of a food truck enables us to serve our guests, even if
there’s not a restaurant around,” said Terri Funk Graham, senior vice
president and chief marketing officer for Jack in the Box Inc. “We’ve
engineered Jack’s Munchie Mobile with state-of-the art kitchen
technologies that enable us to prepare a variety of guest favorites –
from our Jumbo Jack® and Spicy Chicken Sandwich® to our famous tacos.
And with a powerful onboard generator, water heater and 30 gallons of
potable water, we can serve up great-tasting Jack in the Box food
anywhere and anytime.”
There’s nothing “off the shelf” with the new food truck. Along with
custom refrigeration and freezer units, the truck was fabricated with
the same equipment as a Jack in the Box kitchen, including grill, fryer,
toaster, fountain beverage dispenser and prep area for burgers,
sandwiches and tacos. The truck also includes a 47-inch flat screen
digital menuboard and satellite radio to entertain guests.
As it rolls along the highways and byways of Southern California, the
food truck will be hard to miss. Along with its distinctive length, the
sides feature a custom design of Jack, with a spatula in hand, driving a
chariot pulled by a tiger and polar bear in hot pursuit of a Thunderbird
clutching a take-out bag.
In addition to a driver, five Jack in the Box employees have been
handpicked to serve as the inaugural crew. Graham said a three-employee
crew is optimum to operate the kitchen, given onboard space limitations.
Beyond complying with state and federal regulatory requirements, Graham
said all of the kitchen equipment as well as food handling and cooking
protocols are consistent with the same rigorous scrutiny that have made
Jack in the Box restaurants an industry leader in food safety.
Jack in the Box will leverage the new food truck to support restaurant
activities as well as community events. Jack’s Munchie Mobile is also
available to cater public or private events throughout Southern
California. Other than requiring a concrete or similarly hard surface
and a minimum parking space of 55’ x 20’, Jack’s Munchie Mobile is
fueled up and ready to roll. For reservation information, visit http://www.facebook.com/MunchieMobile.
Twitter followers can also track the Munchie Mobile’s whereabouts via
twitter@MunchieMobile.
[Note to media: High-resolution photos of Jack’s Munchie Mobile are
available at http://www.jackinthebox.com/corporate/press-room/photo-gallery/].
About Jack in the Box
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant
company that operates and franchises Jack in the Box® restaurants, one
of the nation’s largest hamburger chains, with more than 2,200
restaurants in 19 states. Additionally, through a wholly owned
subsidiary, the company operates and franchises Qdoba Mexican Grill®, a
leader in fast-casual dining, with more than 500 restaurants in 43
states and the District of Columbia. For more information, visit www.jackinthebox.com.
Jack in the Box Inc.
Brian Luscomb, 858-571-2291
brian.luscomb@jackinthebox.com