22 maj: Brazil Unveils Incentives For Industry Amid Ailing Economic Growt..
22 maj: Fairfax Financial To Buy 77% Of Thomas Cook India For $150 Millio..
22-05-2012 00:37:00

Sara Lee Sees Organic Growth In Brazilian Coffee Business

Relateret indhold

--Sara Lee, the top coffee roaster in Brazil, sees domestic coffee demand growing 3%-5% annually

--Company expects existing brands to drive growth

--Brazil's domestic coffee market seen adding value as consumers drink more coffee away from home, seek better quality

By Paul Kiernan

Of DOW JONES NEWSWIRES

SAO PAULO -(Dow Jones)- Sara Lee Corp.'s (SLE) Brazilian coffee business plans to focus on innovation and developing its existing brands as it seeks to consolidate its leading share of the world's No. 2 coffee market.

Coffee demand in Brazil is seen rising faster during coming years than in other consumption hot-spots such as the U.S. and Europe. The domestic coffee market has been growing 3% to 5% per year, a pace that should continue as the economy grows and incomes rise, said Ricardo Souza, Sara Lee's local marketing director, in a phone interview.

But the company, which bought up a slew of major coffee brands since arriving to the South American country in 1998, now expects innovation and organic growth to lead the way forward. Sara Lee currently claims a 22% share of the domestic coffee market and owns Brazil's top-selling brand, Pilao.

"We have a size that allows us to be sophisticated and bring novelties to the portfolio of brands that we already have," Souza said.

Brazil, the world's largest coffee grower by far, has long exported its best product to high-paying consumers in Europe and the U.S., leaving the lower-quality "surplus" coffee at home.

But while retail coffee remains cheaper in Brazil than elsewhere, and roasters' margins have been squeezed in the past couple of years by the rising cost of raw beans, the domestic market has potential to add value as it expands in scale.

With unemployment at record lows, Brazilians are buying more coffee outside their homes--in restaurants and cafes--than ever before. They are also looking for better quality.

"The highest-quality segment of coffees, the premium segment, has been growing faster than the cheapest brands," Souza said.

He added that Sara Lee's Sensao brand of single-dose coffee machines, which the company recently launched in Brazil via its partnership with Dutch electronics maker Philips (PHG), has been well received.

"We're having great success with this product," Souza said. "It's a segment that has been growing a lot and has helped to recover profitability in the market."

-By Paul Kiernan, Dow Jones Newswires; (+55)11-3544-7074; paul.kiernan@dowjones.com

(END) Dow Jones Newswires

May 21, 2012 18:37 ET (22:37 GMT)

Copyright (c) 2012 Dow Jones & Company, Inc.

Opret kommentar

Relateret debat

  • 1 uge
  • 1 måned
  • 1 År
Ingen indlæg

Fondsbørsmeddelelser

Vestas vinder ordre på 79,2 megawatt i Sverige

30-09-2014 12:19:30
Vestas har modtaget en ordre i Sverige på levering af 24 møller med en samlet kapacitet på 79,2 megawatt.Det oplyser vindmølleproducenten tirsdag.Møllerne skal ..

Carlsberg/Sydbank: Lille russisk overraskelse

30-09-2014 09:25:24
Det kom mandag frem, at Carlsberg har valgt midlertidigt at nedlukke et af sine bryggerier i Rusland, hvor selskabet i øjeblikket kører med stor overkapacitet. ..

Mærsk: Rater kan blive presset yderligere - Alphaliner

30-09-2014 08:26:26
Raterne på containerfragt er faldet voldsomt de seneste uger, herunder ikke mindst på de for Maersk Line så vigtige farter mellem Asien og Europa.Rederiernes mo..

Mest læste nyheder

  • 24 timer
  • 48 timer
  • 1 uge
1
Aktier/tendens: Novo tester rekordniveau
2
Aktier/Maj Invest: Aktiemarkedet ikke spekuleret for højt
3
Carlsberg/Sydbank: Lille russisk overraskelse
4
Vestas vinder ordre på 79,2 megawatt i Sverige
5
Vestas får aftale med svenske Eolus om 23 MW

Relaterede aktiekurser

Philips KON 25,15 1,0% Stigning i aktiekurs
Koninklijke Philips N.V. 31,69 0,6% Stigning i aktiekurs

Køb- og salgsanbefalinger

  • Trend
  • Pengemaskinen

Relaterede selskaber
Få adgang til information og anbefalinger af relaterede selskaber med PLUS pakken.

Du får adgang til 7 værdifulde investorværktøjer til investering.

Klik her og læs mere om PLUS pakken.
Euroinvestor i andre lande: Euroinvestor.com | Euroinvestor.se | Euroinvestor.no | Euroinvestor.fr | Forexinvestor.com| Wisselkoersen.nl | Valuta.se | Valutaveksel.no | Divisas.es | Valute.it
Copyright Euroinvestor A/S 2014  Disclaimer Privatlivspolitik
Aktieinformation leveres af Interactive Data.
Data er forsinket 15-20 minutter iht. de enkelte børsers regler om videredistribution.
 
30. september 2014 15:52:40
(UTC+01:00) Brussels, Copenhagen, Madrid, Paris
Version: LiveBranchBuild_20140925.1 - EUROWEB4 - 2014-09-30 15:52:40 - 2014-09-30 15:52:40 - 1 - Website: OKAY

Når du besøger Euroinvestor.dk accepterer du, at der anvendes cookies, som vi og vores samarbejdspartnere benytter til funktionalitet, statistik og markedsføring. Læs mere om cookies på Euroinvestor.dk her

x