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05-06-2012 10:00:00

NEW VENICE CONCEPT STORE SIGNALS PANDORA’S ITALIAN AMBITION

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5 June 2012

PANDORA’s expansion in one of its key new markets, Italy, takes an important

step forward today, with the grand opening of PANDORA Italy’s first owned and

operated concept store, located in Venice. Three more concept stores will

follow later this month in Rome, Milan and Bergamo.

Italy is Europe’s largest market for fine jewellery with an estimated retail

value of more than EUR 5.5 billion, and the opening of these new concept stores

in Italy reflects the importance of this market to PANDORA.

Massimo Basei, Managing Director PANDORA Italy, said: “In Venice, romance and

the most stylish brands sit side by side against one of the most iconic

backdrops the world can offer, and we are proud to see our new PANDORA concept

store opening its doors here. PANDORA already has a strong presence in Italy,

and we are confident that our investment in further expansion here will help

turn Europe’s most important jewellery market into one of PANDORA’s strongest

key new markets too.”

PANDORA first entered the Italian market in July 2010 and, last year, in its

first full year in the country, witnessed double-digit growth. The company’s

strategy in Italy is to utilise the large and well-established network of

multi-brand jewellery retailers, and PANDORA’s products are currently sold

through more than 900 multi-brand stores throughout the country. This is

supported by a number of new concept stores – an important showcase and a major

step in the continued development of the PANDORA brand in Italy.

During the course of 2012, PANDORA expects to open at least 135 new concept

stores and shop in shops in its key new markets: Italy, France, Russia and

Asia.

ABOUT PANDORA

PANDORA designs, manufactures and markets hand-finished and modern jewellery

made from genuine materials at affordable prices. PANDORA jewellery is sold in

more than 65 countries on six continents through over 10,000 points of sale,

including around 700 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over

5,300 people worldwide of whom 3,600 are located in Gemopolis, Thailand, where

the company manufactures its jewellery. PANDORA is publicly listed on the

NASDAQ OMX Copenhagen stock exchange in Denmark. In 2011, PANDORA’s total

revenue was DKK 6.7 billion (approximately EUR 893 million). For more

information, please visit www.pandoragroup.com

CONTACT

For further queries, please contact:

Kasper Riis, VP Group Nathalie Rhode-Erb, Communications

Communications Coordinator

Phone +45 3673 0627 Phone +45 3673 8212

Mobile +45 3035 6728 Mobile +45 4018 2130

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