07 jun: NETWORKING – SPILD AF TID ELLER GENVEJEN TIL SUCCES?
09 jun: Syv 18-hullers baner midt i paradis
07-06-2012 21:13:00

UPDATE: Starbucks Stores to Start Selling K-Cup Single-Serve Pods Tuesday

Relateret indhold
Relateret debat
16 nov - 
Det skyldes primært at supermarkeder (og andre retailer..
16 nov - 
Nogen stykker, men der findes langt flere produkter end..
16 nov - 
Hvormange stk. salicylsyre (pandoli etc etc.) har du kø..

--Participating stores in the U.S. will sell K-cups of two Starbucks blends

--Additional blends and Tazo tea K-cups will be added to stores in July

--Starbucks has been selling branded K-cups in other retail outlets for about six months

(Updates with details on the company's plan to begin selling the K-Cup pods beginning in the first paragraph.)

By Annie Gasparro

Starbucks Corp. (SBUX) will begin selling single-serve K-cup coffee pods for Green Mountain Coffee Roasters Inc.'s (GMCR) Keurig brewers in some of its cafes beginning Tuesday, followed by more blends in July, Starbucks said Thursday.

A Starbucks representative told Dow Jones that next week it will start selling K-cups of one medium and one dark roast blend in 12-count packs for $11.95 at "participating Starbucks retail stores nationwide." The representative didn't say how many stores will be included in the roll-out. The company plans to add a so-called Blonde roast, a second dark roast and two Tazo teas to the assortment in July.

Starbucks began selling its branded K-cups in retailers such as Wal-Mart Stores Inc. (WMT) about six months ago, and has said it has seen "robust" sales. On May 3, Starbucks Chief Executive Howard Schultz said in a letter to employees that "in just five months since launching, we have shipped more than 230 million K-Cups, which translate to 7 million pounds of Starbucks coffee, and achieved a 15% dollar share of the premium single-cup category."

Starbucks initially was selling K-cups only through third-party retailers so as to get an idea of what the demand would be and to avoid capacity issues for Green Mountain.

In Mr. Schultz's May 3 memo, he said Starbucks would begin selling the K-cups in their own cafes "in the coming months," sooner than the company's projection in March that they would come to stores this autumn.

Janney Capital Markets analysts said the sooner-than-expected roll-out is a positive for both companies.

Starbucks has said K-cups could add three to five cents per share to its fiscal 2012 earnings. "That said, keep in mind that marketing spend by Starbucks regarding K-cups could be heavy, and as such, this could place a lid on the ultimate earnings-per-share upside," the Janney Capital Markets analysts said in a note to investors Thursday.

For Green Mountain, the increased retail presence could give its sales a boost during a typically slower season for coffee. Starbucks has said it would begin selling Keurig brewers in its cafes this year, too. The further backing by Starbucks could help Green Mountain's struggling stock, which has fallen by nearly half this year, recently trading at $24.70 Thursday.

Green Mountain faces ongoing criticism from institutional investors for its inability to project sales, which hurt its latest quarterly earnings, as well as the transparency of its financial statements. The company reiterated Wednesday that it has "been as transparent as possible" and is "working to thoroughly investigate the variances between our actual and expected sales."

For Starbucks--whose shares are trading around $54, a 50% jump from a year ago--the move to K-cups is part of its overall strategy of becoming a broader consumer-products company rather than relying so heavily on its cafe sales. Starbucks is also coming out with its own single-serve espresso brewer called Verismo by the end of the year and two new varieties of K-cups to be sold in third-party retail channels in coming months.

Starbucks first entered the growing single-serve category in 2009, when it introduced its VIA Ready Brew, which as of March 2012 had become a $250 million business.

Green Mountain continues its innovation in the space, recently launching a new brewer called the Keurig Vue, which works with V-packs. On Wednesday, the company touted its development of medicinal teas. Chief Executive Larry Blanford said they are working with some major pharmaceutical companies on entering the "health and wellness" space. "There's a tremendous opportunity to carry functional additives to the consumer" through portion packs, Mr. Blanford said.

Green Mountain wasn't immediately available to comment.

Write to Annie Gasparro at annie.gasparro@dowjones.com

(END) Dow Jones Newswires

June 07, 2012 15:13 ET (19:13 GMT)

Copyright (c) 2012 Dow Jones & Company, Inc.

Opret kommentar

Relateret debat

  • 1 uge
  • 1 måned
  • 1 År
Ingen indlæg

Fondsbørsmeddelelser

Mærsk-aktien får comeback og har bedste børsdag i fire måneder

24-11-2017 15:11:54
A.P. Møller-Mærsk har haft en hård periode på børsen efter selskabets regnskab tidligere på måneden, men fredag får aktien lidt tiltrængt medvind.Aktien stiger fredag eftermiddag 3,6 pct. til 10.500 kr., hvilket er den højeste stigning på én dag siden begyndelsen af juli.- Mærsk-aktien har fået rimeligt mange klø på det seneste, og så skal man også have in mente, at der er tynd volumen i markedet ..

Mærsk: Rateindeks falder til laveste i 15 måneder trods lyspunkt -NY

24-11-2017 13:35:30
SCFI-indekset over rateudviklingen på en stribe ruter fra Shanghai og ud i verden faldt igen denne uge.Indekset faldt 3,9 pct. til 705,2, viser nye data fra Shanghai Shipping Exchange, og tager dermed sit tredje dyk i træk. Indekset ligger nu på det laveste niveau siden august 2016.Ugens aflæsning er desuden 16 pct. lavere end snitniveauet hidtil i år. Raterne dykkede, selv om der var mere positiv..

Aktier/åbning: Køkkenkoncern får rolig børsdebut i uændret marked

24-11-2017 09:14:57
Køkkenkoncernen TCM Group, der blandt andet ejer brands som Svane Køkkenet og Tvis Køkkener, får fredag en noget stille debut på den københavnske fondsbørs.Resten af markedet udvikler sig også generelt roligt, og der er heller ikke større nyheder eller kommende offentliggørelser på tapetet. Det danske eliteindeks stiger knap 0,1 pct. til 1115,86 kort efter børsåbningen.Herhjemme er C20 Cap-indekse..

Mest læste nyheder

  • 24 timer
  • 48 timer
  • 1 uge
1
Genmab/Jyske: Resultatet før skat vil nærme sig 5 mia. kr. i 2019 - NY
2
Aktier/tendens: Køkkenkoncern får børsdebut i ventet positivt marked
3
Analytiker: Boligejere med variable lån risikerer at udhule friværdien
4
TCM går på børsen med markedsværdi på lille milliard - NY2
5
C20 Cap har haft længste nedtur i tre år

Relaterede aktiekurser

Wal-Mart Stores Inc 96,62 0,2% Stigning i aktiekurs
Starbucks Corporation 56,80 -0,6% Fald i aktiekurs

Køb- og salgsanbefalinger

  • Trend
  • Pengemaskinen

Copyright Euroinvestor A/S 2017  Disclaimer Privatlivspolitik
Aktieinformation leveres af Morningstar.
Data er forsinket 15-20 minutter iht. de enkelte børsers regler om videredistribution.
 
24. november 2017 21:22:07
(UTC+01:00) Brussels, Copenhagen, Madrid, Paris
Version: LiveBranchBuild_20171124.1 - EUROWEB5 - 2017-11-24 21:22:07 - 2017-11-24 21:22:07 - 1 - Website: OKAY