AMSTERDAM -(Dow Jones)- Dutch brewer Heineken NV (HEIA.AE) said Friday that it has acquired Belgian cider maker Stassen SA, in a bid to benefit from the rising popularity of the beverage.
-Terms of the transaction were not disclosed and the acquisition is subject to customary closing conditions.
-The acquisition of Stassen comes at a time when the international cider category is gaining momentum. Heineken is positioning itself to benefit from this trend through innovative new product offerings, such as Bulmers No. 17 and Jacques cider, as well as the international roll-out of its global cider brand Strongbow Gold.
-Stassen, which is based in Aubel, Belgium, operates a cider making facility, a R&D facility - including a new product pilot plant - and a de-alcoholisation facility for cider, beer and wine.
- By Amsterdam Bureau, Dow Jones Newswires; firstname.lastname@example.org
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June 08, 2012 02:28 ET (06:28 GMT)
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