19 jun: Valuta: Euro-kursen afspejler den spanske rente
19 jun: USA/åbning: Moderate stigninger fra start
19-06-2012 15:35:00

Diageo Brands Top Global Drinks Table - Study

Relateret indhold

LONDON--Smirnoff vodka, the liquor label owned by U.K. drinks giant Diageo PLC (DGE.LN), remains the world's leading drinks brand, even though its image in the past year has been scarred by promotional pricing activity in the key U.S. market, according to a study Tuesday.

Ranked No. 2 is a fellow brand in the Diageo stable, Johnnie Walker Scotch whisky, said Intangible Business, a brand-valuation consultancy that measures the performances of liquor and wine brands by assessing financial performance alongside consumer perception.

The brands are rated by industry experts according to their share of market, prospects for future growth, premium price position, awareness, relevance, heritage and brand perception.

Smirnoff has been at top spot for seven consecutive years, while Johnnie Walker has moved from third place into second.

Johnnie Walker has performed particularly well in Asia, which is a "hugely influential and important market" for the future growth of many top spirits brands, and in Brazil, the biggest growth market for Scotch, the study said.

"The ascent of Johnnie Walker in the emerging markets of Asia and Brazil really signifies the future direction of travel for the alcoholic drinks market. In China particularly, Scotch and cognac brands are proving particularly popular and Diageo, Pernod Ricard and Remy Cointreau have done well to capitalize on this shift in the market," said Stuart Whitwell, joint managing director of Intangible Business.

No. 3 and 4 in the table are Bacardi rum and Martini vermouth, both owned by Bacardi International Ltd., respectively. LVMH Moet Hennessy Louis Vuitton SA's (MC.FR) cognac brand Hennessy is No. 5.

Write to Simon Zekaria at simon.zekaria@dowjones.com

(END) Dow Jones Newswires

June 19, 2012 09:35 ET (13:35 GMT)

Copyright (c) 2012 Dow Jones & Company, Inc.

Opret kommentar

Relateret debat

  • 1 uge
  • 1 måned
  • 1 År
Ingen indlæg

Mærsk: EU ventes at sige god for tilbud i monopolsag - citat

28-06-2016 16:10:06
EU konkurrencemyndigheder har i sinde at acceptere et tilbud fra blandt andet A.P. Møller-Mærsk samt 14 andre rederier.Det skal sætte stop for en fem år lang un..

Mærsk/Sydbank: Løfter til "køb" efter tab af Qatar-kontrakt

28-06-2016 13:34:38
Sydbank har fået et mere positivt syn på A.P. Møller-Mærsk-aktien efter tabet af Maersk Oils kontrakt i Qatar. Banken anbefaler nu "køb" mod tidligere "hold".De..

Aktier/middag: TDC topper bredt comeback

28-06-2016 11:28:44
De danske aktier laver tirsdag - i takt med de øvrige europæiske af slagsen - et comeback efter to dage med blodrøde markeder.Sidste uges folkeafstemning i Stor..

Mest læste nyheder

  • 24 timer
  • 48 timer
  • 1 uge
1
Aktier/tendens: Stabilisering i vente - skidt nyt fra Mærsk
2
Mærsk/Sydbank: Løfter til "køb" efter tab af Qatar-kontrakt
3
Nu mødes chokerede ledere for at redde stumperne af EU
4
Dublin, Paris, Luxemburg og Frankfurt vil tage over for London
5
Storbritannien får endnu et hak i kreditværdigheden

Relaterede aktiekurser

Lvmh 134,65 2,5% Stigning i aktiekurs
Diageo PLC 105,90 2,2% Stigning i aktiekurs
Diageo PLC ORD 28 101/10.. 1.935,00 0,0% Aktiekurs uændret
Pernod Ricard 95,12 0,0% Aktiekurs uændret
Remy Cointreau 72,48 0,0% Aktiekurs uændret
Diageo 23,35 4,0% Stigning i aktiekurs

Køb- og salgsanbefalinger

  • Trend
  • Pengemaskinen

Copyright Euroinvestor A/S 2016  Disclaimer Privatlivspolitik
Aktieinformation leveres af Interactive Data.
Data er forsinket 15-20 minutter iht. de enkelte børsers regler om videredistribution.
 
29. juni 2016 03:52:00
(UTC+01:00) Brussels, Copenhagen, Madrid, Paris
Version: LiveBranchBuild_20160627.1 - EUROWEB6 - 2016-06-29 03:52:00 - 2016-06-29 03:52:00 - 1 - Website: OKAY

Når du besøger Euroinvestor.dk accepterer du, at der anvendes cookies, som vi og vores samarbejdspartnere benytter til funktionalitet, statistik og markedsføring. Læs mere om cookies på Euroinvestor.dk her

x