19 jun: Valuta: Euro-kursen afspejler den spanske rente
19 jun: USA/åbning: Moderate stigninger fra start
19-06-2012 15:35:00

Diageo Brands Top Global Drinks Table - Study

Relateret indhold

LONDON--Smirnoff vodka, the liquor label owned by U.K. drinks giant Diageo PLC (DGE.LN), remains the world's leading drinks brand, even though its image in the past year has been scarred by promotional pricing activity in the key U.S. market, according to a study Tuesday.

Ranked No. 2 is a fellow brand in the Diageo stable, Johnnie Walker Scotch whisky, said Intangible Business, a brand-valuation consultancy that measures the performances of liquor and wine brands by assessing financial performance alongside consumer perception.

The brands are rated by industry experts according to their share of market, prospects for future growth, premium price position, awareness, relevance, heritage and brand perception.

Smirnoff has been at top spot for seven consecutive years, while Johnnie Walker has moved from third place into second.

Johnnie Walker has performed particularly well in Asia, which is a "hugely influential and important market" for the future growth of many top spirits brands, and in Brazil, the biggest growth market for Scotch, the study said.

"The ascent of Johnnie Walker in the emerging markets of Asia and Brazil really signifies the future direction of travel for the alcoholic drinks market. In China particularly, Scotch and cognac brands are proving particularly popular and Diageo, Pernod Ricard and Remy Cointreau have done well to capitalize on this shift in the market," said Stuart Whitwell, joint managing director of Intangible Business.

No. 3 and 4 in the table are Bacardi rum and Martini vermouth, both owned by Bacardi International Ltd., respectively. LVMH Moet Hennessy Louis Vuitton SA's (MC.FR) cognac brand Hennessy is No. 5.

Write to Simon Zekaria at simon.zekaria@dowjones.com

(END) Dow Jones Newswires

June 19, 2012 09:35 ET (13:35 GMT)

Copyright (c) 2012 Dow Jones & Company, Inc.

Opret kommentar

Relateret debat

  • 1 uge
  • 1 måned
  • 1 År
Ingen indlæg

Fondsbørsmeddelelser

Vestas-konkurrent genovervejer amerikansk børsnotering - medie

20-04-2015 15:39:54
Vestas' spanske konkurrent Acciona genovervejer i øjeblikket, hvorvidt selskabets grønne energiaktiver skal børsnoteres i USA eller ej.Private equity-firmaet KK..

TDC/Sydbank: Belgisk opkøb understøtter konsolideringshistorie

20-04-2015 12:53:16
Liberty Global har gennem sit majoritetsejede belgiske datterselskab, Telenet, besluttet at købe mobiloperatøren Base i samme land.Det er det seneste skridt i e..

Novo/Danske: Løfter kursmålet til 500 kr.

20-04-2015 09:55:09
Danske Bank løfter kursmålet for aktien i Novo Nordisk til 500 kr. fra 450 kr. og gentager anbefalingen "køb". Det fremgår af et notat.Med løftet er Danske Bank..

Mest læste nyheder

  • 24 timer
  • 48 timer
  • 1 uge
1
Rygter om ny kæmpefusion i medicinalindustrien
2
Novo/Danske: Løfter kursmålet til 500 kr.
3
Grækenland tømmer de offentlige kasser - medie - NY
4
Torm opnår stor tilslutning til restruktureringsaftale
5
Aktier/åbning: Vestas, Pandora og Novo løfter C20

Relaterede aktiekurser

Diageo PLC 111,49 -1,1% Fald i aktiekurs
Diageo PLC 1.870,50 0,0% Aktiekurs uændret
Lvmh 163,05 0,0% Aktiekurs uændret
Pernod Ricard 112,80 0,0% Aktiekurs uændret
Remy Cointreau 72,01 0,0% Aktiekurs uændret
Diageo 25,90 0,0% Aktiekurs uændret

Køb- og salgsanbefalinger

  • Trend
  • Pengemaskinen

Copyright Euroinvestor A/S 2015  Disclaimer Privatlivspolitik
Aktieinformation leveres af Interactive Data.
Data er forsinket 15-20 minutter iht. de enkelte børsers regler om videredistribution.
 
21. april 2015 08:34:42
(UTC+01:00) Brussels, Copenhagen, Madrid, Paris
Version: LiveBranchBuild_20150414.1 - EUROWEB5 - 2015-04-21 08:34:42 - 2015-04-21 08:34:42 - 1 - Website: OKAY

Når du besøger Euroinvestor.dk accepterer du, at der anvendes cookies, som vi og vores samarbejdspartnere benytter til funktionalitet, statistik og markedsføring. Læs mere om cookies på Euroinvestor.dk her

x